Shortlist · Durable alternatives
Durable’s cheapest public site is $22 a month billed yearly, with one-on-one bookings on Google Calendar and no documented export of your pages. Each pick below fixes one limit, from $0 to $29 a month.
Fee calculator
The cheapest plan on each that publishes a public site and takes bookings or payments, for every business you run.
For one business with $2,000 a month in online card sales, DoAny Free costs $0 over 12 months, the lowest of the five priced here. Durable Launch costs $264.
Prices and fees checked September 25, 2026
Scroll sideways to see every column.
| What you pay | DoAny Free | Durable Launch | Wix Core | Acuity Starter | Square Free | 10Web AI Starter | Framer Basic |
|---|---|---|---|---|---|---|---|
| Plan | Free, $0 | Launch, $264 a year | Core, $348 a year | Starter, $192 a year | Free, $0 | AI Starter, $120 a year | Basic, $120 a year |
| Bookings | Sold as one-off purchases | Built in | Built in, from Core | Built in | Built in | A WordPress plugin you add | None listed |
| Square Free’s extra 0.4% on cards | None | None | None | Not a website builder | $96 | None | No bookings or payments |
| Platform cost, 12 months | $0 | $264 | $348 | Not a website builder | $96 | $120 | No bookings or payments |
Sources, checked September 25, 2026
The reasons
Durable is a quick way for a local service business to get a site with bookings, a CRM and local-search tools. These six limits come from its own pricing, help, privacy and legal pages.
The cheapest public Durable site, billed yearly. The Free plan listed “Free subdomain only” on September 3; its Free plan FAQ now calls it a “private preview.”
Google Calendar is the only calendar Durable documents for bookings, which its bookings page pitches at “one-on-one services.” Its calendar guide documents no staff calendars or Outlook sync.
Durable documents a customer CSV export (export help) and downloadable Studio images (Studio guide), but no export for pages or blog posts.
Written notice Durable’s terms require before a term ends to stop it renewing. Fees are “non-cancelable and non-refundable.” Its help center also offers a Cancel Plan button, so do both on a yearly plan.
Durable’s privacy policy (updated October 13, 2025) lists “To train machine learning models” among its uses of collected data, and its terms take an “irrevocable, sublicensable” license to your Customer Data. DoAny does not train AI models on your data.
Each business you add “gets its own dashboard, website, contacts, and invoices” (add-a-business guide), and its cancellation help has you cancel inside each one. Durable publishes no multi-business price; if each idea needs its own Launch plan, three cost $792 a year.
Selling beyond services is the other common wall. Durable’s pricing FAQ says it “is not designed specifically to support e-commerce businesses” and doesn’t offer “extensive options for HTML customization,” though Launch lists custom code. Its selling guide pastes a Stripe payment link into a button, and Durable documents no cart, customer login or member area.
Its plans also changed at least twice between June and late September 2026 (Grow went from $85 to $41 a month billed yearly, per the June 11 archive), so check the date on any price a review quotes.
Side by side
Durable is the first row, for reference. “Yearly” means billed annually and paid up front.
Swipe to compare every column.
| Option | Entry price | Best for | Watch out for |
|---|---|---|---|
| Durable (today) | Launch $22/mo billed yearly or $25 monthly; Free is a private preview. (Durable pricing) | One-on-one service businesses on Google Calendar | No documented page export; its product-selling guide uses Stripe payment links |
| DoAny | Free $0 with no card, and Free can sell; Pro from $25/mo. (DoAny pricing) | Custom products where customers sign up, subscribe or buy, and testing several ideas as separate companies on one credit balance | No bookings module like Durable’s and no SMS reminders; bookings sell as one-off purchases through Stripe checkout. Custom domains need Pro, and you buy the domain elsewhere |
| Wix | Core $29/mo billed yearly; Light at $17 has no scheduling. (Wix pricing) | Group classes, staff calendars, rooms and several locations | Scheduling and payments start on Core; listed prices are yearly, before tax |
| Acuity Scheduling | Starter $16/mo billed yearly or $20 monthly. (Acuity Scheduling pricing) | Keeping your current website and replacing only the booking | Not a website builder; text reminders start on Standard ($27/mo yearly) |
| Square Appointments | Free $0/mo per location; Plus $49/mo. (Square Appointments pricing) | A solo practice that also takes cards in person | Online cards cost 3.3% + 30¢ on Free; no-show fees need Plus |
| 10Web | AI Starter $10/mo billed yearly ($120), or $20 monthly. (10Web pricing) | An AI-built WordPress site or store that you control, with an ecommerce dashboard on every plan | Plans list no booking tool, so you add and configure a WordPress booking plugin |
| Framer | Basic $10/mo, Pro $30/mo, billed yearly. (Framer pricing) | A design-led marketing site | Plans list no booking, payment or checkout features; Free has no custom domain |
The shortlist
Best for: when customers need accounts, subscriptions or checkout. Durable documents no customer login or cart; DoAny builds and hosts an app with accounts, a database and Stripe checkout for one-off purchases and subscriptions. Annie researches your idea and market first, then handles posting, follow-ups and customer answers after launch.
Watch out for: no bookings module like Durable’s and no SMS reminders; sessions, bookings and tickets sell as one-off purchases through Stripe checkout. Editing is by chat only. The checkout on the sites DoAny builds is Stripe only, with no coupons or sales-tax handling at the moment. Custom domains need Pro, and DoAny doesn’t sell domains.
Price: Free is $0 with no card: unlimited companies on one shared balance of 5 credits a day (up to 30 a month), live on yourname.doany.site, and it can take real card payments once you go live with Stripe. Pro starts at $25/mo for 100 monthly credits and adds unlimited team members and a domain you own (DoAny pricing).
Moving from Durable: DoAny imports existing code and database records, so hand it the customer CSV you export from Durable instead of retyping it. Payments go to your own Stripe account at 0% of your sales; Stripe’s processing fees still apply (DoAny Terms). The step-by-step order is in DoAny vs Durable.
Wix scheduling covers private sessions, group classes and multi-session courses, staff calendars, rooms and equipment as bookable resources, and more than one location. Reminders go out by email, SMS or WhatsApp, late-cancellation fees can be charged automatically, and in-person payments run through Tap to Pay or a POS. Bookkeeping syncs with QuickBooks or Xero.
Watch out for: scheduling and payments start on Core; Light ($17/mo) doesn’t include them. Wix’s plans page lists “Scheduling and services” on Core, Business and Business Elite without a per-plan feature breakdown. You rebuild the site in Wix’s editor.
Price: Core $29/mo, Business $39/mo, Business Elite $159/mo, all billed yearly before tax. Each site needs its own plan, per Wix’s help center. Every paid plan, Core included, connects a domain you own; the free plan publishes on a wixsite.com address, keeps Wix branding and can’t use your own domain, per the Wix plans page.
Acuity is Squarespace’s scheduler, and it works next to a website you already have. Starter covers 1 calendar, email reminders, intake forms and payments through Stripe, Square, PayPal or Venmo. Standard adds up to 6 calendars, text reminders, a waitlist, and packages, memberships and gift certificates. Every plan starts with a 7-day trial and no card.
Watch out for: it doesn’t build or host a website, so you pay for a site separately. Keep Durable for the site and you pay both. Text reminders start on Standard.
Price: Starter $16/mo billed yearly or $20 monthly; Standard $27 or $34; Premium $49 or $61.
Square Free costs $0 a month per location and includes an online booking site, appointment reminders and staff calendars. Square processes the payments itself, in person and online.
Watch out for: on Free, online card payments cost 3.3% + 30¢, against 2.9% + 30¢ on Plus and at Stripe’s standard US rate. Across 40 online bookings of $50, that is $78 in card fees on Square Free and $70 at 2.9% + 30¢. Cancellation policies and no-show fees need Plus, and so does connecting a domain you own, per Square’s website plans.
Price: Free $0/mo, Plus $49/mo and Premium $149/mo, each per location.
10Web generates the site with AI and runs it on a full WordPress install. Plans include managed hosting, automated daily backups, automatic WordPress and plugin updates, and direct file access for a developer. AI Starter covers 1 website and 100 AI credits a month, and your first custom domain is free up to $30. Selling is built in: every plan includes 10Web’s ecommerce dashboard, 10Web Payments, checkout and customer accounts.
Watch out for: bookings are not built in, so you choose and configure a WordPress booking plugin yourself. The $10 rate is billed yearly as $120, or $20 monthly, and the 30-day money-back guarantee ends once you claim the free domain.
Price: AI Starter $10/mo, AI Premium $15/mo (2 sites), AI Ultimate $22.50/mo (4 sites), billed yearly.
Framer is a visual site builder with AI agents that run on credits: 1,000 a month on Basic and 3,000 on Pro. Pro adds site redirects, a staging environment and branching with previews. Paid plans connect your own domain, and yearly billing includes a complimentary one.
Watch out for: Framer’s plans list no booking, payment or checkout features, so those need other tools. The Free plan publishes on a Framer domain, not your own.
Price: Basic $10/mo and Pro $30/mo, billed yearly. Free is $0.
Decision rules
Swipe to compare every column.
| If you need | Pick | Because |
|---|---|---|
| Group classes, several staff or rooms | Wix (Core or higher) | Its scheduling handles classes, courses, staff calendars and bookable resources. |
| Better booking on the site you already have | Acuity Scheduling | It works next to your current site; Standard adds text reminders and 6 calendars. |
| Free booking for a solo practice | Square Appointments Free | $0 per location with an online booking site; online cards cost 3.3% + 30¢. |
| A standard WordPress site whose files you can reach | 10Web | It runs a full WordPress install with direct file access for a developer and daily backups; every plan includes an ecommerce dashboard. |
| A design-led marketing site | Framer | Visual editing; staging and redirects on Pro ($30/mo); bookings and payments come from other tools. |
| A custom product where customers log in, subscribe or buy | DoAny | Accounts, a database, backend functions and Stripe checkout are built in, and you can sell on the Free plan. DoAny takes 0% of your sales; Stripe’s processing fees still apply. |
| Several business ideas on one budget | DoAny | Every plan, Free included, covers every company you start with no per-company fee; they share one credit balance. |
| One-on-one bookings on Google Calendar, plus local listings | Stay on Durable | Launch covers both for $22/mo billed yearly. |
A valid choice
Launch syncs with Google Calendar, takes prepayment or payment after the appointment, and applies the non-refundable share and late-cancel refund you set, per its policy guide. Its bookings page says customers reschedule or cancel on their own.
Launch includes a Google Business Profile connection, 10+ personalized directory listings and review requests by email, per Durable’s plan table, plus weekly AI-search rank tracking across ChatGPT, Gemini, Claude, Perplexity and Grok. DoAny covers on-site SEO but not directory listings or review requests.
$264 a year on Launch billed yearly includes a domain registered free up to $20, per Durable’s pricing. Square Free, DoAny Free, Wix Free, Acuity, 10Web and Framer start lower, and each leaves out something Durable bundles: a full website, built-in bookings, local listings or a domain of your own. On a domain you own, DoAny needs Pro ($300 a year) and Square needs Plus ($588 a year), both more than Launch; 10Web AI Starter, at $120, includes a first domain free up to $30.
Durable adds no fee to Stripe’s rates (fees help), and its payments guide puts a payment link on every invoice. Moving means new payment setup and settling open invoices first.
Leaving cleanly
This applies whichever alternative you choose. Moving to DoAny specifically? The step-by-step order is in DoAny vs Durable.
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| Asset | What Durable documents | Do this before you cancel |
|---|---|---|
| Domain bought through Durable | Transfers after three consecutive months of active subscription with no outstanding payments, with the transfer code Durable’s team supplies. (Transfer policy) | Start early: Durable’s pricing FAQ says a transfer takes a couple of weeks. |
| Domain you connected yourself | Not covered by the transfer policy; it stays at your registrar. | Point its DNS records at the new host on switch day. |
| Customer list | Exports as a CSV: select all in Customers, then Download. (Export help) | Export it and keep a copy before anything else. |
| Pages and blog posts | No documented export or backup. | Copy the text and list every URL, so you can set 301 redirects at the new host. |
| Studio logos and images | Download as high-resolution files. (Studio guide) | Download the ones you want to keep. |
| Stock photos | Getty Images and Unsplash photos are licensed “for use within the Durable SaaS Services only.” (Durable Terms) | Replace them with photos you own or license directly. |
| Payments and invoices | Payouts go to the bank account you gave Stripe when you turned payments on. (Payments guide) | Settle open invoices, refunds and prepaid bookings. |
| Plan and account | Cancel from Settings, then Billing, inside each business (Cancellation help). Durable’s terms also ask for written notice 30 days before a term ends. | Send notice early on a yearly plan. Deleting a business is permanent and removes its site, customers and assets. (Deletion help) |
Common questions
Wix, if you need group classes, staff calendars or SMS and WhatsApp reminders: scheduling starts on Core at $29 a month billed yearly. Acuity Scheduling, from $16 a month billed yearly, if you want to keep your site and replace only the booking. Square Appointments Free, at $0 per location, for a solo practice that also takes cards in person. If one-on-one booking on Google Calendar already works, stay on Durable.
Durable’s own Free plan is now a private preview; a site that can be found on Google starts at $22 a month billed yearly. Square Appointments Free includes an online booking site at $0 per location. DoAny Free publishes your product to its own yourname.doany.site address with no card, and it can take real card payments once you go live with Stripe. Framer Free and Wix Free publish on Framer and Wix addresses, without your own domain; Wix Free has no scheduling.
Several cost $0. Square Appointments Free includes a booking site, with online cards at 3.3% + 30¢. DoAny Free publishes a live product with 5 credits a day and no card, and can take real card payments once you go live with Stripe. Framer Free and Wix Free use branded addresses. Billed yearly, 10Web and Framer start at $10 a month, Acuity at $16, Durable Launch at $22 and Wix Core at $29; DoAny Pro is $25 monthly.
Not as a file. A domain bought through Durable transfers after three consecutive months of active subscription, through Durable’s team. The customer list exports as CSV and Studio images download as files, but Durable documents no export of pages or blog posts, and its stock photos are licensed for use inside Durable only. You rebuild the pages and set 301 redirects at the new host. DoAny imports existing code and database records, so hand Annie the exported customer records.
DoAny builds a custom app with customer accounts, a database, backend functions and Stripe subscription checkout, and takes 0% of your sales on every plan, Free included; Stripe’s processing fees still apply. 10Web’s plans include an ecommerce dashboard with checkout and customer accounts for a WordPress store. Wix and Acuity Standard sell memberships and packages around bookings. Durable documents no customer login; its guide to selling products pastes a Stripe payment link into a button.
Source record
We read each page below on September 25, 2026. Wix, Framer and 10Web prices are US rates billed yearly; Acuity and Square list both rates where shown. Other matchups are on the comparison index.
Put the evidence to work
Durable documents no customer login; DoAny builds accounts, subscriptions and checkout in. Start on the Free plan with 5 credits a day and no card, rehearse checkout with Stripe test cards, then go live and take real payments without upgrading. Not sure yet? Read DoAny vs Durable first.