For service businesses
Free service pricing calculator
Use the service pricing calculator to set a service price for one job or an hourly rate from labor, materials, overhead, card fees and your target margin.
- Free to use
- No account needed
Use it from an AI browser
This page has site tools: actions an AI agent can call directly, with no plugin or API key. The ChatGPT desktop app’s browser can use them where site tools are available, and so can Chrome with WebMCP turned on. The agent works on this page, with the same steps and limits as its buttons, so you can check the result before you use it.
Open doany.ai/tools/service-pricing-calculator and work out what I should charge for a gutter cleaning job with $140 of labor, $18 of supplies, $22 of overhead and $15 of travel at a 35% margin, and tell me how my current $230 price compares.
Site tools work only while this page is open. They never send messages, invoices or payments for you.
Use the service pricing calculator to build a price you can explain
Use this service pricing calculator to connect a customer price to the work behind it. Start with one job, or price billable person-hours or crew-hours. The result separates costs, processing fees and profit before tax.
Choose the job and count its costs
In the service pricing calculator, under “What are you pricing?”, choose “One job” or “An hourly rate”. Enter labor, materials, overhead for this job, travel and equipment costs. Include pay for your own time. Labor cost per billable hour is what an hour of work costs you, not the hourly price you charge customers.
Choose what profit means for this price
Under “Profit target”, the service pricing calculator offers “Margin on price”, “Markup on costs” or “Profit in dollars”. With $100 of entered costs and no processing fee, a 20% margin needs a $125 price. A 20% markup gives a $120 price and a 16.67% margin. These targets answer different questions, so choose deliberately.
Compare the price with your other options
Under “Compare with your prices” in the service pricing calculator, enter your current price and a “Price to try” to see the same job costs at three prices. Check the break-even price and profit. Then choose “Use this price in an estimate” under the result. The hourly quantity and its person-hour or crew-hour unit carry into the estimate.
Adjust the numbers for the work you actually do
“Type of work” changes how you enter materials in the service pricing calculator. These choices do not supply market rates or decide what customers will pay.
Recurring home cleaning
What to change
Under “Type of work”, choose “Cleaning” and enter “Visits” and “Supplies per visit”. Use the labor and travel needed for those visits. Compare a current price with a revised price using the same scope.
Before you use it
Keep the number of visits, labor hours and customer promise aligned.
Landscaping with purchased materials
What to change
Choose “Landscaping” in the service pricing calculator and keep one kind of material unit, such as bags or plants. Enter the “Material units” and your “Cost per unit”. Add subcontractors, extra material waste and contingency under “Subcontractors, waste and contingency” when the job needs them.
Before you use it
Waste applies only to base materials. Avoid putting it into the unit cost again.
A cleaning or pressure-washing crew
What to change
For “An hourly rate”, set “Price per” to the unit that matches your labor cost. Two people working together for two hours use four person-hours or two crew-hours. Enter the labor cost for that same unit.
Before you use it
A person-hour rate and a crew-hour rate cannot share the same quantity.
Check the price before quoting
- Confirm that pay for your own time is included in your entered costs.
- Count overhead and paid travel once, including any amounts imported from labor planning.
- Match materials, hours and subcontractor costs to the quoted scope.
- Review the card processing fee, and add any applicable tax separately.
Margin and markup give different prices
A 20% profit margin on $100 of costs requires a $125 price. A 20% markup gives a $120 price, which is a 16.67% margin. Choose the measure in the service pricing calculator that matches your pricing goal.
Include the costs of doing the job
Give the service pricing calculator labor, materials, travel and an allocated share of overhead. Include processing fees if your target profit is after those fees. This is a cost-based starting point; demand and customer value still matter.
Useful answers
How do I calculate a price for my service?
Enter labor, materials, allocated overhead, travel and other job costs, then choose a margin, markup or profit-dollar target. Add a card processing fee if one applies. The service pricing calculator finds a selling price before tax that meets the target under those inputs. Compare that result with your current and alternative prices for the same job costs.
What is the difference between profit margin and markup?
Margin is profit divided by selling price; markup is profit divided by entered cost. With $100 in costs and no processing fee, a 20% margin needs a $125 price, while a 20% markup gives $120 and about a 16.67% margin. Without processing, margin price is cost divided by one minus the margin expressed as a decimal.
How do I include payment processing fees in a service price?
Open “Card processing fee” and turn on “Add a card processing fee”. Enter the percentage, fixed fee and any fee cap that match how you get paid. The service pricing calculator checks the profit target after the modeled processing fee. It models one payment for the whole job, so multiple deposits or installments require separate planning.
Should I price one job, a person-hour or a crew-hour?
In the service pricing calculator, choose “One job” for a complete job cost, or “An hourly rate” when the quote uses billable hours. Two people working together for two hours use four person-hours or two crew-hours. Match the labor cost and hours to the same unit. Hourly rates round upward to cents, then the total and profit target are rechecked.
Can this tell me what to charge for cleaning, landscaping or pressure washing in my area?
“Type of work” sets how materials are counted: supplies per cleaning visit, material units for landscaping or detergent per square foot for pressure washing. They do not supply local market rates. Enter your own costs and compare the result with the job's scope, customer expectations and your market research before choosing a price.
Is the displayed profit my take-home pay?
No. Modeled profit is the selling price minus entered costs and modeled processing. Include compensation for your own work in costs before adding business profit. Expenses you omit, unpaid owner time and tax can change what is available to you. The service pricing calculator does not choose a salary or calculate your personal tax.
How do I use a labor cost result without counting overhead or profit twice?
In the labor cost calculator, choose “Use this cost in service pricing” under the result to send labor only. To include overhead or use a crew rate, open “More options” and pick another way to send the cost. The import keeps its billable unit, excludes profit and counts overhead once across the imported hours. Choose the job’s profit target in the service pricing calculator. Do not enter a selling rate that already contains profit as your labor cost.
What is the difference between material waste and contingency?
In the service pricing calculator, material waste applies only to base materials. Contingency applies once to entered labor, materials including waste, subcontractors, overhead, travel and other costs. It excludes processing and desired profit. Use your own job allowance and avoid adding the same waste or contingency again inside another cost field.
Is the service pricing calculator free, and can I use its result in an estimate?
Yes. The service pricing calculator updates from your numbers without an AI request, and no account is needed to copy or download the calculation. “Use this price in an estimate” sits under the result, and “More options” includes a JSON download. Review the imported price, unit and scope together; sign in or create an account to reopen a saved private draft.