Chapter II of 5 · 5 min read
How to build a product and website without code
Describe the product and Annie, doany’s AI agent, builds a working web app with accounts, data, and checkout, live the same day, hosting included. Once turned on, payments go into your own Stripe account. You write the brief, test it, and decide what goes live.
What “build” means when you do not code
You decide
- The promise, customer, and price
- Every fact and claim on the page
- Whether to turn on payments
- When a change goes live
doany does
- The product, working end to end
- Pages, copy, images, and a logo
- Accounts, data, files, and email
- Hosting and checkout
From one sentence to a live product
Start with the sentence from Chapter I. Annie researches the idea and your market, then builds. During that first build the site goes live at yourname.doany.site with HTTPS, and you get an email.
When Annie reaches the £10 deposit, she stops at an approval card: Set up payments or Not now. Typing “yes” in chat does not count. Press Set up payments, and the preview’s checkout takes Stripe test cards; real cards wait until you go live.
A real product, not a page
Every product runs on doany’s hosted backend from day one:
- Accounts. Sign-up, login, password reset, and “Continue with Google”, with no Google setup.
- Data. A live database with access rules, such as “customers see only their own bookings”.
- Files and functions. Uploads and real server logic, with API keys in an encrypted Secrets vault.
- Email and AI. Confirmation emails under your product’s name, and AI features with no model keys.
- Checkout. One-off payments or weekly, monthly, or yearly subscriptions into your own Stripe account, with no API keys or webhooks.
The Code view shows every source file and the Data view every record. You can export both, sync the code to GitHub, and walk away anytime.
Make version one small on purpose
Version one should make one promise and keep it: one kind of customer, one result, one price.
It is done when a stranger understands the homepage in ten seconds and can pay within a minute.
Test it as a customer would
On your phone, open the preview as a new visitor and run five checks:
- Check the headline, both prices, and the main button against your brief.
- Leave a required field empty and type a bad email. The page should say what to fix.
- Book a slot as a guest and pay the deposit with Stripe’s test card, 4242 4242 4242 4242, with any future date and any three-digit CVC. No money moves.
- Sign up, log out, log back in, and book again as that customer.
- Find that booking in the Data view, then log in as a second customer and confirm you cannot see it.
If a check fails, tell Annie what you saw, then repeat it.
Turn on real payments
Your first version is already live. Hosting is included on every plan and uses no credits, and so is selling. Real cards are a separate step: until you take it, anyone paying on the live site is told the shop isn’t open yet. When every test purchase passes:
- Open Payments and press Go live.
- Pick the country your business is registered in (Stripe can’t change it later) and complete Stripe’s own verification. Sole traders can sell; Stripe sets the timing.
- Once Stripe approves you, the live site takes real cards on Stripe’s checkout, embedded in your page.
- Orders and payouts show in Payments; refunds and disputes go through your Stripe Express dashboard, opened from there.
Money goes to your own Stripe account, and Stripe pays out to your bank; doany never holds it. Businesses in 42 countries can go live; the payments guide has each step.
What a sale costs you
You pay doany 0% of your sales, and its standard terms of service rule out equity and revenue share. Arithmetic on the meal-plan example: 50 members at £12 is £600 a month. A 3% platform fee on customer payments, one AI company builder’s rate under its September 17, 2026 Terms, would take £18 a month, £216 a year. On doany that line is £0; Stripe’s processing fee applies either way.
Your doany bill can be $0: Free sells too. Pro starts at $25 a month for 100 monthly credits plus 5 a day, and sizes go up to $2,250. Members’ meal plans spend credits, only successful calls are charged, and usage history shows what each task cost. Pro top-ups are $15 for 50 credits; nothing recharges automatically. If you buy two top-ups every month, the $50 size is cheaper: the same 200 credits for $50 instead of $55 ($25 + 2 × $15). Top-up credits last 12 months, though, and monthly credits end with the billing month.
Change it in plain words
Tell Annie what to change. After launch, changes land on a private preview, and the live site changes only when you press Publish; a failed build never replaces a working one. Make one change at a time: there is no one-click rollback, so the preview is where you catch mistakes.
Your next step
Start free: $0, no card, 5 credits a day up to 30 a month. Paste your brief, run the five checks with Stripe’s test card, and give Stripe your details only at Go live. Compare plans or other AI builders.
Founder checklist
Before you move on
0 of 5 done
Questions, answered plainly
Build: FAQs
Can AI really build a whole product, not just a website?
Yes, for products that live on the web: a booking tool, a store, a subscription app, a paid course, a service with a form. Annie builds a web app on doany’s hosted backend with customer accounts, a database, file uploads, backend functions, and Stripe checkout wired in, and doany hosts it. It works in any browser and can be added to a phone’s home screen. It does not build App Store apps.
Do I need to know how to code to change things later?
No. Tell Annie what should be different. She edits the product, checks that it builds, and shows you a preview, and your live site changes when you press Publish. Every source file is readable in the Code view, but you never have to open it.
How long does the build take?
The same day. After researching the idea, doany builds it, and the first version goes live at its doany.site address; you get an email when it is up. Real payments can take longer: Stripe’s own verification is yours to complete, and Stripe sets its timing. Until then, anyone who tries to pay on the live site is told the shop isn’t open yet.
Can doany build a SaaS with user accounts and subscriptions?
Yes. Accounts, a database, file storage, backend functions, and checkout come wired to doany’s hosted backend, with weekly, monthly, or yearly subscriptions paid into your own Stripe account. There are no API keys or webhooks to set up. If you raise a price later, existing subscribers keep the price they signed up at. Only you can approve payments on Annie’s card and complete Stripe’s verification. The checkout on the sites doany builds has no coupons or free trials at the moment.
Can I test payments before I give Stripe my details?
Yes. The preview takes Stripe test cards, so you can run the whole checkout with no money moving. Real cards work on the live site only after you press Go live in Payments and complete Stripe’s verification. At that point doany opens a new Stripe account for your business; the checkout on the sites doany builds can’t connect an existing Stripe account yet. Taking payments uses no doany credits.
What does it cost to build with doany?
Free is $0 with no card: unlimited companies, 5 credits a day, up to 30 a month shared by every company, and you can press Go live and take real card payments on it. doany takes 0% of your sales on every plan; Stripe’s processing fee still applies. Pro starts at $25 a month for 100 monthly credits plus 5 every day, and adds unlimited team members, your own domain, and top-ups. Credits pay for AI work, including AI features your customers use; hosting uses none. At zero, doany pauses and tells you. The site stays live, there is no overage and no charge to your card, and work resumes after a Pro top-up, an upgrade, or tomorrow’s credits.
Where is my website hosted?
On every plan, doany hosts it at its own yourname.doany.site address with HTTPS. On Pro you can connect a domain you own from the Domains panel. A root domain is paired with www, and your doany.site address can redirect to it. Wildcard domains and Cloudflare-proxied (orange-cloud) records are not supported, and doany does not sell domains or host DNS.
What can’t doany build?
Native App Store apps and marketplaces that pay out to several sellers. The checkout on the sites doany builds takes Stripe card payments only at the moment, with no PayPal, coupons, free trials, or sales tax or VAT handling. There is no drag-and-drop editor or one-click rollback: you make changes by telling Annie, and every change is saved as a numbered version.
Do I own what doany builds?
Yes. You own what doany builds for you. You can read every file in the Code view and every record in the Data view, export your code and data, sync the code to GitHub, and walk away anytime. You give doany no equity and 0% of your sales; Stripe’s processing fee still applies.
Can I bring a product I already built?
Yes. Bring your exported code and database records, and doany imports them, so switching doesn’t mean starting from scratch. Some things move separately: API keys go back into the Secrets vault, payments run through the new Stripe account doany opens at Go live, customers may need to sign in again or reset their password, and existing subscribers move only as far as your old platform allows.
